UrbanPiper for Restaurants (2026): Products, Pricing and Contract Terms
UrbanPiper connects your POS to Swiggy, Zomato and other delivery apps; it quotes prices by outlet and volume, and its contract needs a month's notice to leave.
UrbanPiper is a Bengaluru company that connects a restaurant's billing system to Swiggy, Zomato and other delivery apps. Online orders land in one place, and menu and stock changes go out to every app at once. It also sells its own POS, called Prime, and a direct ordering website and app called Meraki. Prices are quoted by outlet count and order volume, and the merchant agreement lets either side leave with one month's notice.
This guide covers the three products, what is known about pricing, the contract clauses that matter, and who UrbanPiper suits.
Key takeaways
- It's the pipe between your POS and the delivery apps. UrbanPiper's main product, Hub, pulls Swiggy and Zomato orders into your existing billing system and pushes menu and stock changes back out.
- Swiggy and Zomato are both investors. They joined UrbanPiper's $24 million Series B in April 2022, alongside Sequoia Capital India and Tiger Global.
- No public price list. UrbanPiper says Hub and Meraki pricing depends on scale and order volumes. The last published figures, from 2022, had Prime POS at about ₹10,000 a year and Meraki from ₹4,500 a month.
- Leaving takes a month. The agreement needs one month's written notice, fees are non-refundable, and you're billed for the full month in which the cancellation takes effect.
- Download your data first. The help centre says data is permanently removed after cancellation, and the agreement gives UrbanPiper discretion over data requests after that.
Who is UrbanPiper
Saurabh Gupta, Anirban Majumdar and Manav Gupta founded UrbanPiper in Bengaluru in 2015, YourStory reported. The first idea was a "Shopify for restaurants" so outlets could sell online on their own. When Swiggy and Zomato took over delivery, the company pivoted to connecting restaurants' systems with those apps.
Funding followed that pivot:
| Round | Year | Amount | Investors |
|---|---|---|---|
| Seed | 2016 | ₹1.34 crore | Axilor Ventures |
| Pre-Series A | 2018 | ₹3 crore | Included Kumar Vembu of Gofrugal |
| Series A | 2019 | $7.5 million | Tiger Global, Sequoia Capital India |
| Series B | 2022 | $24 million | Led by Sequoia Capital India and Tiger Global, with Swiggy and Zomato |
TechCrunch reported in 2022 that UrbanPiper processed 18 percent of India's online food orders, about 14 million a month. By November 2024, ET HospitalityWorld put the figure at around 8 lakh delivery orders a day in India, over 20 percent of the country's online orders.
UrbanPiper bought Ordermark, a US online ordering company, in 2023. It now claims 45,000 restaurants in 30+ countries. Its named customers include McDonald's, Pizza Hut, KFC and Subway, and Indian brands such as Curefoods, Wow! Momo, Theobroma and Haldiram's.
What UrbanPiper sells
| Product | What it does | Who it's for |
|---|---|---|
| Hub | Connects your existing POS to Swiggy, Zomato and 50+ delivery platforms; syncs menus, prices and stock | Restaurants that already have a billing system |
| Prime POS | UrbanPiper's own billing app, built around online orders; prints bills and KOTs, handles walk-ins, cash drawers and shifts | Delivery-heavy outlets and cloud kitchens without a POS |
| Meraki | A branded ordering website and app; UrbanPiper says it charges no commission per order | Brands building direct orders alongside the apps |
| Atlas | UrbanPiper's web dashboard for locations, menus, API access and account settings | Every UrbanPiper customer |
Hub is the core. A restaurant on Swiggy and Zomato otherwise runs two tablets, re-types each order into its POS and edits the menu twice. Hub removes both steps. UrbanPiper says it integrates with over 350 POS systems, so you can usually keep the billing system you have.
One limit is worth knowing. Odoo's documentation for its UrbanPiper integration says Swiggy orders "cannot be directly rejected" through the integration; attempting it prompts Swiggy support to call the restaurant. Ask how rejections and out-of-stock items work for each app before you go live.
UrbanPiper pricing
UrbanPiper doesn't publish prices. Its homepage and product pages say pricing depends on the number of locations, integrations and products you need, or on "the scale of your business and your order volumes" for Meraki. TrustRadius lists no plans and no free version.
The most recent published figures are from YourStory in June 2022:
| Product | 2022 price reported by YourStory |
|---|---|
| Prime POS | About ₹10,000 a year on a one-year plan, or ₹7,500 a year on a two-year plan, plus add-ons |
| Meraki | ₹4,500 a month for the website; ₹9,000 a month for the website and apps |
| Hub | Depends on outlets and units |
Treat these as a reference point for your negotiation, not a current quote. They're four years old, and add-ons were extra even then.
For Odoo users, the integration is billed as a monthly fee per location on top of the Odoo subscription. Taxes are charged extra on all fees, under the merchant agreement.
Ask for a quote that lists each outlet, each delivery app connection and each add-on separately, with GST. Then compare it with the commission you pay Swiggy and Zomato. The integration fee is small next to the commission, but it adds up across outlets.
What the merchant agreement says
UrbanPiper publishes its merchant agreement, effective 2 January 2024. Your order form sets the fees; the agreement sets everything else.
| Clause | What it says | What it means for you |
|---|---|---|
| Refunds | "All Fees are non-refundable", including for partial use or non-use | Prepay for a year only if you're sure. |
| Late payment | Interest of 1.5 percent a month, suspension, or termination; a reactivation fee may apply | A missed invoice can switch off your delivery orders. |
| Invoice disputes | Must be raised within 10 business days of receiving the invoice | Check each invoice when it arrives. |
| Leaving | Either side can end the agreement with one month's written notice; if the notice spans two months, both months are billed | Plan the exit date, not just the notice date. |
| Your data after exit | UrbanPiper keeps customer data for 18 months after termination and may delete it after that | Export everything before you leave (see below). |
| Liability | Capped at one month of fees paid | A long outage costs you far more than you can recover. |
| Publicity | UrbanPiper can use your name and logo to identify you as a customer, including in case studies | Ask to opt out if you'd rather not be listed. |
| Disputes | Mediation, then arbitration seated in Bengaluru | Any dispute is fought in Bengaluru, wherever you are. |
On changes to the terms, the agreement contradicts itself. Its opening says UrbanPiper may modify the terms "without the requirement of providing notice". A later clause promises at least 10 days' notice before amendments take effect. Ask your account manager which applies, and get it in writing.
Download your data before you cancel
The agreement and the help centre read differently. The agreement says UrbanPiper retains data for 18 months after termination, and that it may provide requested data "at Our sole discretion" for "a reasonable fee". The help centre's cancellation page is blunter: download any reports or data you need before the subscription ends, "as your data will be permanently removed after cancellation". It adds that you lose portal access a week after the cancellation date.
Plan for the stricter version. Before you raise a cancellation in Atlas, export your sales reports, menu, customer list and GST data. Your GST billing records need to outlast your software contract.
What users say
The Prime POS app on Google Play has 100,000+ downloads and about 2,400 reviews. The reviews shown on the listing focus on reliability.
One reviewer said old completed orders reappear so "today's order details are not known" and the notification "keeps ringing for no reason". Another said item lists scrolled endlessly after an update. UrbanPiper's replies ask users to email support@urbanpiper.com.
The case for UrbanPiper comes from chains. On UrbanPiper's homepage, a head of operations says that before UrbanPiper, menu updates across delivery apps were "a programming nightmare". A co-founder quoted there says the company opened three cities without visiting the kitchens, because it could see them through the system.
Both views fit. For a chain with dozens of outlets on several apps, central menu control saves real hours. For a single outlet, an app that rings at the wrong time during dinner service is the whole experience.
When UrbanPiper is a good fit
- Delivery-heavy chains. Many outlets, several apps, frequent menu changes. This is UrbanPiper's core customer.
- Cloud kitchens with several brands. One dashboard for brands across Swiggy and Zomato, with stock that switches off everywhere at once. Our cloud kitchen guide covers the rest of that setup.
- Restaurants keeping their current POS. Hub works with 350+ billing systems, so you add delivery integration without switching tills.
It's less useful for a dine-in restaurant where delivery is a small share of sales. If most of your revenue comes from tables, the delivery pipe matters less than how orders are taken in the room. Our POS vs ordering system guide explains the difference, and the restaurant billing software comparison covers POS options with aggregator integration built in.
FAQ
What does UrbanPiper do?
UrbanPiper connects a restaurant's billing system to delivery apps such as Swiggy and Zomato. Orders from every app arrive in one place, and menu, price and stock changes sync to all apps at once. It also sells Prime, its own POS, and Meraki, a branded ordering website and app with no per-order commission.
How much does UrbanPiper cost?
UrbanPiper doesn't publish prices. It quotes by outlet count, integrations, products and order volume. In 2022, YourStory reported Prime POS at about ₹10,000 a year and Meraki from ₹4,500 a month, with Hub priced by outlets. Ask for a current written quote with each outlet, app connection, add-on and GST listed.
Are Swiggy and Zomato investors in UrbanPiper?
Yes. Both took part in UrbanPiper's $24 million Series B in April 2022, led by Sequoia Capital India and Tiger Global. Swiggy's chief executive called UrbanPiper one of its key partners. The investment doesn't change how commissions work; you still pay each app its own commission on delivery orders.
How do I cancel UrbanPiper?
Raise a cancellation request in Atlas under Settings, then Profile, then Cancel Subscription. The agreement needs one month's written notice, and you're charged for the full month in which cancellation takes effect. Download reports, menus and customer data first, because the help centre says data is removed after cancellation.
Does UrbanPiper work with my existing POS?
Probably. UrbanPiper says Hub integrates with over 350 POS systems, including Odoo, so most restaurants can keep their current billing software. Confirm your POS is on the list, and test how rejections work: Odoo's documentation says Swiggy orders can't be rejected directly through the integration.
What to do next
Get a written quote for your outlets and apps, ask for the order form and the merchant agreement together, and check the notice period, refund terms and data export before you sign. Compare the cost per outlet against what the integration saves your staff each week.
UrbanPiper handles orders that come through the delivery apps. For orders at your own tables, dineomAI lets guests order and pay from a QR code, with GST billing included, for a flat ₹1,999 a month. We build it, so weigh that accordingly. Book a short demo to see it.
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