magicpin for Restaurants (2026): Commission, Magic9 and the Partner Agreement

magicpin is a food delivery and local deals app that calls itself India's third-largest food delivery platform. A restaurant signs up on magicpin's partner site, lists its menu for delivery and, if it wants, sells dine-in vouchers too. magicpin doesn't publish a commission rate. Your rate sits in Annexure B of the partner agreement you sign, and one owner who signed up in 2025 was quoted 12 percent per order plus ₹14 a kilometre for delivery.

The partner page sells low cost: "Zero Commission for first 30 days", "Minimum commission" and "next day payouts". This guide reads the agreement behind that page, adds what owners report paying, and works through what a ₹300 order leaves you.

Key takeaways

• The rate is in your agreement, not on the website. magicpin's self-serve agreement puts commission in Annexure B and charges it on gross merchandise value, defined to include taxes and the discounts you give.
• Owners report 12 percent plus distance. A Hyderabad cloud kitchen owner posted a 12 percent commission, ₹14 per km and a cap of 30 percent of the order on all deductions. That's one owner's quote, not a rate card.
• Promotion plans cost extra. The same owner was offered Magic9: ₹3,540 for 30 days or 100 orders, with one item listed at ₹9.
• Money you pay magicpin doesn't come back. The agreement says any amount paid "shall not be refunded to the Merchant under any circumstances".
• Your menu can travel. The agreement lets magicpin extend its services "to ONDC or any other buyer app", so your listing can show up outside the magicpin app.

How magicpin works for a restaurant

magicpin started as a cashback app for spending at local shops and restaurants, then moved into food delivery. Today it runs three things a restaurant can use:

1. Delivery orders. Guests order through the magicpin app, and magicpin's delivery network, magicFleet, picks up the food.
2. Dine-in vouchers and cashback. Guests buy vouchers for your outlet or pay through magicPay. magicpin's partner page says it "offers up to 20% cash-back every time customers visit back".
3. ONDC orders. magicpin is a seller app on ONDC, the government-backed open network. Orders from other buyer apps on the network can reach your kitchen through magicpin.

The ONDC piece is bigger than it sounds. In October 2024, the New Indian Express reported that about 90 percent of food orders from buyer apps such as Paytm, Tata Neu and Ola were being fulfilled by magicpin. magicpin had grown its restaurant partners from 22,000 to 70,000 by then.

The customer base is price-conscious. In February 2026, CEO Anshoo Sharma told PTI that the average food delivery order was ₹300 and that growth was coming "particularly among students and first-time job seekers". Plan your magicpin menu for that guest, not your dine-in regular.

How to register on magicpin

Sign-up starts on magicpin's partner page with your mobile number. The page asks you to have these ready:

• GST or PAN number
• Bank account details
• Menu details
• FSSAI licence

The page says you can "Go live on magicpin in under 5 minutes". Before you accept the online agreement, open Annexure B and note three things: the commission rate, what it's charged on, and how long any introductory rate lasts. If you don't yet have the documents, our guide to registering on Zomato and Swiggy covers the same FSSAI, GST and bank paperwork.

What the partner agreement says

magicpin's self-serve "Partnership Agreement" is between your business and Samast Technologies Private Limited, the company behind magicpin. We read a copy generated in November 2026. These are the clauses that affect your money.

Two clauses deserve a closer look.

The first is the commission base. Our guide to Zomato and Swiggy commission explains that those platforms usually charge on the order value after your discount. magicpin's agreement defines GMV to include your discount and the taxes. On a ₹300 order with a ₹30 discount, a 12 percent rate costs ₹36 on magicpin's definition, against ₹32.40 on the discounted value.

The second is promotions. In August 2026, NRAI's Bengaluru chapter head said Swiggy and Zomato had agreed to an OTP-based opt-in before running discounts on a restaurant's menu. magicpin's agreement only promises to inform you. If you care about who sets your prices, agree in writing that no discount runs without your approval.

What magicpin costs a restaurant

Commission and distance charges

The clearest public numbers come from a Hyderabad cloud kitchen owner who posted their magicpin terms in August 2025:

• Commission: 12 percent per order
• Distance charge: ₹14 per kilometre
• Cap on total deductions: 30 percent of the order, all charges included
• Magic Featured Product: 40 percent, up to ₹80

These are one owner's terms from 2025. Your city, cuisine and order volume will change them, so use them as a starting point for negotiation.

Magic9 and other promotion plans

Magic9 is magicpin's paid visibility plan. The same owner listed its terms:

₹3,540 works out to ₹3,000 plus 18 percent GST. If the plan delivers all 100 orders, that's ₹35.40 an order on top of commission. On a ₹300 order, it adds almost 12 percent. If it delivers 50 orders before the 30 days run out, it's ₹70.80 an order.

The ₹9 item is a deliberate loss leader. magicpin's CFO said in February 2025 that its SKU-first approach offered products "at prices starting Rs 9 going upto Rs 19, Rs 29", and that this was "a hit amongst masses especially amongst the youth". Pick a ₹9 item that costs you little to make and that sells something else alongside it.

Bigger packages work differently. One owner on Reddit described paying an amount upfront for a promise of a set amount of business over 12 months, then receiving about 40 percent of each order while magicpin recovered the package. They said the money received roughly matched the money invested, and that sales calls asked them to invest more. Before you buy a package, get the guaranteed business in writing and ask what happens to your money if it isn't met.

What guests pay

magicpin also charges guests a platform fee. In March 2026, ET HospitalityWorld reported magicpin's fee at ₹14.20 an order, against ₹14.90 before GST on Zomato and ₹14.99 including GST on Swiggy. That fee doesn't come out of your payout, but it means magicpin isn't much cheaper for the guest than the big two.

A worked example

Take a ₹300 delivery order, magicpin's reported average, from a kitchen 2 km from the guest. We'll use the owner-reported terms: 12 percent commission, ₹14 per km and 18 percent GST on magicpin's fees.

You keep about 75 percent. Add a ₹30 discount you fund and you receive ₹194, about 65 percent, because commission is still charged on ₹300. Add Magic9 at 100 orders and another ₹35.40 goes, leaving about ₹159, or 53 percent.

Compare that with the 26 to 41 percent all-in cost we estimate for Zomato and Swiggy. Without promotions, magicpin is cheaper. With a funded discount and a paid plan running, it can cost you more. Your food cost has to fit inside whatever is left; see how to work out food cost percentage.

When magicpin is worth it

Here's our view. magicpin is worth adding as a second or third delivery channel for value menus. It's a poor fit for a premium menu or a single channel strategy. In practice:

• Build a magicpin menu around ₹150 to ₹350 orders. That matches its ₹300 average and the Magic9 price band.
• Price the magicpin menu for the channel. Our commission guide recommends pricing aggregator menus 10 to 15 percent above dine-in, and the same logic applies here.
• Treat Magic9 as a 30-day test. Count the orders, the repeat guests and the margin after all charges. Don't renew because a sales call asks you to.
• Watch the ready time. One owner said riders reached the kitchen within 5 minutes of accepting an order, before the food was ready. Set your preparation time accurately in the partner app.
• Check your payouts weekly. Match each order to the amount paid and question any refund deduction you don't recognise the same week.

magicpin also offers Vera, an AI assistant for merchants launched in April 2026. In June 2026, magicpin said more than 5 lakh merchants were using it, with Bengaluru the largest city at over 1.23 lakh. It can help with listings and review replies; it doesn't change your commercial terms.

magicpin vs Zomato and Swiggy

Most restaurants in big cities don't choose one. If you add magicpin, keep your menu, prices and photos consistent across apps, and track each channel's margin separately. For Rapido's zero commission app, see Ownly for restaurants, and for the dine-in apps, Swiggy Dineout and EazyDiner.

FAQ

How do I become a magicpin partner restaurant?

Go to magicpin's partner page, sign up with your mobile number and add your GST or PAN number, bank details, menu and FSSAI licence. magicpin says you can go live in under five minutes. Read Annexure B of the online agreement first, because that's where your commission rate and its duration are set.

What commission does magicpin charge restaurants?

magicpin doesn't publish a rate. A Hyderabad cloud kitchen owner reported 12 percent per order plus ₹14 per kilometre, with all deductions capped at 30 percent of the order. The self-serve agreement charges commission on gross value including taxes and your discount. Get your own rate and its base in writing.

What is Magic9 on magicpin?

Magic9 is a paid visibility plan. One owner was quoted ₹3,540 for 30 days or 100 orders, whichever comes first, paid half upfront and half from future earnings. Eligible items must be priced between ₹70 and ₹200, and one product has to be listed at ₹9.

How fast does magicpin pay restaurants?

magicpin's partner page advertises next-day payouts and fast wallet withdrawal. Its self-serve agreement says payment is made after delivery or voucher redemption within 15 days, and remitted when you request it. Refunds for quality, quantity or packaging complaints are deducted from your payout before it reaches you.

Is magicpin the same as ONDC?

No. ONDC is a government-backed open network, and magicpin is one of the apps on it. As a seller app, magicpin can pass your menu to other buyer apps on the network, such as Paytm. Its agreement says its services can be extended "to ONDC or any other buyer app".

What to do next

Before you sign, ask your magicpin contact for Annexure B and three answers in writing: the commission rate after any introductory period, whether it's charged before or after your discount, and who funds promotions run on your behalf. Then run the worked example above on your own average order.

Delivery apps bring guests you wouldn't otherwise reach, but the guests already at your tables don't need one. dineomAI lets them order and pay from a QR code at the table, on your own system, for a flat monthly fee. We build it, so weigh that accordingly. Book a short demo to see it.